Is Zero-click Ordering the Future?
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✔️ “Buy It Again” is starting to crop up more at the top of search results. Amazon are helping your customers make quicker buying decisions by positioning previous purchases right at the top of the page. If you sell a consumable item, this makes it even more obvious that you must look beyond your margin on the first sale. You should be asking “how much would I pay for this customer?”, then working backward from there.
✔️ It takes 3-months for Amazon to create an Inventory Performance Index (IPI) score for you. This influences how much inventory you can send into FBA, which at the moment is crucifying many brands right now as they prep for the biggest Q4 ever.
✔️ If you don’t yet have a 3PL solution, go get one. FBA, on its own, is not good enough anymore.
✔️ Amazon updated their communications guidelines, see here.
✔️ Amazon Attribution, a great tool for tracking social advertising sales data on Amazon, is now available in the UK.
✔️ Most Amazon consultants spend time helping their clients FOCUS on the right areas.
✔️ 0-Click ordering could be the future. Brands like Walmart/Amazon delivering items at the start of the day (groceries) then collecting what you don’t want at the end.
✔️ An old statement from Jeff: “If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle.” My follow up is, are you even experimenting enough on Amazon right now? Advertising for starters offers vast levers to pull and push.
✔️ Amazon bribery scams are getting even crazier with cash being sent across New York in suitcases to pay for reviews. As reviews on the platform become more worthless from a CX POV, it’s becoming ever important for you to have an impeccable multi-platform brand presence in order to build trust.
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