So by this point, your Flywheel should have spun a large number of times. You’ve significantly optimised your brand touchpoints, you’re been driving high-quality warm leads to your listing from Amazon and social advertising, you’re making sales and building reviews!

We recommend spending anywhere from 1-2 weeks, right up to 1-2 months to collect data. It depends, if your product is brand new then you’ll look to make adjustments more regularly, whereas seasoned products shouldn’t need as much frequent work – providing you’ve set things up well.

Your advertising data is a very good starting point.

As mentioned before, the community really is the best place to go when it comes to digging into your data and getting help understanding it! You can also request a 1-2-1 session with our Amazon Advertising team to dig into your data and provide some bespoke advice. If you’d like to speak about this please email us on