Sponsored Display Ads – Overview

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One of the newest, and most complex of the Sponsored Ad types Audience Targeting –

  • Searches
  • Views
  • Purchases

Product Targeting:

  • Individual Products
  • Categories

I wanted to create a high-level walkthrough of everything below –

  • Nomenclature
  • Placements
  • Targeting Types
  • Strategies
  • Recommendations

Biggest callout, start collecting data now!