Tags: Amazon Advertising, Manual Targeting, Keyword Targeting, Targeting Types.
Lessons in this training:
- Level 01
- Getting Started and Key Terms
- Ad Types And Placements
- Activity: Ad Types and Placements
- The Advertising Console
- Campaigns and Portfolios
- Campaign Structure and Attributes
- Quiz 01
- Automatic Targeting – Introduction
- Automatic Targeting – Match Types
- Manual Targeting – Introduction
- Manual Targeting – Keywords & Match Types
- Manual Targeting – Products & Categories
- Manual Targeting – Audience Interests
- Negative Targeting – keywords
- Negative Targeting – Products
- Understanding Campaign Budgets, CPC and Bids
- Quiz 02
- Sponsored Products – Introduction
- Sponsored Products – Campaign Creation
- Sponsored Brands – Introduction
- Sponsored Brands – Campaign Creation
- Sponsored Display – Introduction
- Sponsored Display – Campaign Creation
- Quiz 03
- Level 02
- Advertising Console – The Starting Point
- Modifying Campaign Attributes & Properties
- Modifying Ad Group Attributes & Properties
- Modifying Targeting
- Quiz 04
- Copying Campaigns
- Bulk Operations – Introduction
- Bulk Operations – Updating Campaigns
- Bulk Operations – Example Upload
- Bulk Operations – Sponsored Brands
- Bulk Operations – Sponsored Display
- Quiz 05