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Convert More Browsers into Buyers

Convert More Browsers into Buyers

If you want to convert more browsers into buyers then here’s a quick 2-minute lesson… The critical metric you MUST be tracking within your Amazon business is your Unit Session Percentage Rate. I.e. your conversion rate. Calculated using the following formula… Unit session percentage rate = units ordered / # of sessions The average rate on Amazon is 12.3%. So… …unless you’re selling high ticket items, if you’re significantly below that benchmark then you’re in choppy waters.   ...

Top 7 Tips to Increase Your Amazon Sales

Top 7 Tips to Increase Your Amazon Sales

Based on my time working at Amazon and then advising our current 180 + sellers. So this isn’t theory. This what we know works. Over and over again. Ready? Tip #1: Optimise listings Hands down this is the biggest lever that can be pulled to increase sales. If you create a killer, benefit rich, captivating listing that grabs the attention of the browser then you’ll immediately increase your conversion rates. This will then decrease ad costs (cus your acquisition cost will be lower) which means you can afford to chuck more cash into the...

Understanding Your Customer Lifetime Value

Understanding Your Customer Lifetime Value

What’s your average customer lifetime value (CLV)? It’s the first question we ask all of our clients when we start working together. Why? Because it’s a critical metric that forms the base for your whole e-commerce ad strategy. CLV measures the total revenue generated from one customer. From the first sale to the last.  It recognises that a customer that makes multiple small purchases may actually be worth more than someone who makes a big one off purchase. CLV = Lifetime revenue from customer...

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