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Is The Future Of Amazon Selling Less of More?

Is The Future Of Amazon Selling Less of More?

One thing we learned at Amazon was not to dip you toe We’d advise it to every new seller we onboarded Usually, after they said “I’ll trial it with some of my range“ And there was data behind our comments, we weren’t just being salesy… …although we were salesy. The data showed that if you had 1 product that was doing exceptionally well on Amazon And you added 99 new products Even if those 99 products sold 0 units in the first month You’d see an increase in sales from your 1 product that was doing...

Copy Successful Launch Strategies

Copy Successful Launch Strategies

Sometimes you don’t need to be original I know everyone is always like “you’ve got to be unique” And when you’re creating a product, you certainly do need to have that unique selling proposition Otherwise why the hell am I going to pick yours over someone else’s? But when it comes to marketing You don’t need to spend months plugging away on the whiteboard trying to reinvent the wheel For argument’s sake, you’ve got a product launch coming up And the big dog has passed down the message that...

Amazon: Taking the P*ss

Amazon: Taking the P*ss

They take the piss don’t they really. Whilst I appreciate all that Amazon has done for me and many people I know, as well as for a ludicrous number of businesses, they can be right arseholes. What I’m talking about today is “Feature from Our Brands”. A beautiful little module that sits in the search results above many sponsored placements – although the position varies. So let’s say for argument’s sake you are searching for a HDMI cable because Chromecast isn’t your vibe, you’ve got more...

The Importance of Customer Lifetime Value

The Importance of Customer Lifetime Value

As much profit out of your existing customers as you possibly can. If you want to scale to 7-figures per year then you’ve gotta realise that the real money will be made in re-targeting and increasing your customer lifetime value (CLV). Which means… …once someone has purchased from you, you CAN NOT forget about them! These guys are now your customers. They’ve trusted you with their hard earned cash. And it’s now your job to ensure they keep coming back for more. I hear you though… ”How can we do this if the sale has...

Using Facebook Advertising to Drive Amazon Sales

Using Facebook Advertising to Drive Amazon Sales

You now must be using Facebook ads to drive more sales for your Amazon listing. Portioning off part of your budget to drive traffic to your listing from channels like Facebook and Instagram is essential if you want to achieve sustainable growth. And in this article, we’re going to show you exactly how to leverage social advertising to promote your brand off the Amazon marketplace… Then send those folks back to your listing to buy. We’ll give you our #1 ad formula, the easiest ad model to start with and the exact ad copy to write – sound...

Terrorise Your Competition

Terrorise Your Competition

…your competition. Here’s how… I was advising a LaunchPod member that they needed to add high quality lifestyle images to their product listings to boost engagement. Their response… ‘’But my competition don’t have lifestyle images and they appear to be doing well’’. Being blunt, if you’re spending hours analysing your competitors and heaven forbid copying what they are doing then you deserve to fail.  The more time you spend pouring over their listings (or hiding in a bush outside their house to see whether...

How Do You Crack Amazon’s A9 Algorithm?

How Do You Crack Amazon’s A9 Algorithm?

One word. Relevancy. That’s all it really comes down to when selling on Amazon. If you’re not relevant, you won’t appear. A9 (Amazon’s algorithm) is continuously developing to ensure that Amazon customers are delivered the most relevant products based on their search query. And with 74% of consumers going to Jeff’s baby when they are ready to buy a specific product… …you wanna be damn sure that you’re deemed relevant and sit smack bang in front of them! What makes up relevancy on Amazon though? Here are the 3 key pillars… 2....

2 Key Factors to Understand Before Starting on Amazon

2 Key Factors to Understand Before Starting on Amazon

There’s a lot of information to digest in this report so let’s skip the usual preamble and dive right in… The purpose of this report is to provide you with the recipe required to build and scale your Amazon business to over 6-figures per month. Without making the critical mistakes that sink the ships of novice sellers. You’ll discover the fundamental pillars that you need in place to hit 6-figures p/m.  Then we’ll weave it all together in the latter pages. Plotting out how to execute it in reality.   You’ll put this report down with...

6-Step Strategic Plan to Building an Unshakeable Amazon Brand

6-Step Strategic Plan to Building an Unshakeable Amazon Brand

Nail these 6-steps and you’ll be on the right path to £100k + per month… Step 1 – Product There must be a mass desire for your product. The only goal here is to sell a product where the want/need is greater than the price a customer is willing to pay. Basic economics. Yet something most novice sellers screw up on. Step 2 – Operations You must enrol your products into Fulfilled By Amazon (FBA) or Seller Fulfilled Prime (SFP). It increases conversions and visibility, reduces your workload and allows you to scale across the globe with...

7 Mistakes Amazon Sellers Are Making That Will Kill Their Business – And How to Fix Them Fast

7 Mistakes Amazon Sellers Are Making That Will Kill Their Business – And How to Fix Them Fast

I’ve carried out hundreds of audits on Amazon seller accounts, both during my time working at Amazon as an partner manager, and now as a consultant at The Listing People. An Amazon account audit is a bit like a car MOT. We conduct a deep dive into the account before pulling out key pain-points that are resulting in lost sales, or even worse, black holes that are burning cash. It soon became apparent that 80% of sellers, whether they’re doing £10k or £100k per month, were making the same mistakes that were damaging their business. Mistakes...

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