Amazon Advertising

Bespoke strategies, executed by Amazonian’s. We think about Amazon, so you don’t have to..

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Amazon Advertising Strategy

LaunchPod’s Amazon account management team has internal knowledge of how PPC advertising on the marketplace works. Allowing us to carefully evaluate all Amazon advertising opportunities, in order to build effective, results-orientated Amazon ads to grow your business.

Traffic

Playing offence and defence

Our advertising strategy comprises of being both offensive and defensive. We’re actively seeking to position your brand in front of warm prospects, whilst also protecting your brand and increasing conversions.

Conversions

It won't work, unless you convert

We provide ongoing recommendations on how to optimise your listings and storefront, in order to significantly increase your conversion rate and advertising success.

Reporting

Helping you make informed decisions

As ex-Amazonian’s we understand the importance of data-based decision making. We provide you with insights across your whole account so you can build a sustainable growth strategy.

Amazon Advertising: Case Studies

Case Study Nº1: Repeat Purchases

Sector: Grocery

For 9 months we focused on driving relevance and repeat purchases. Investing in keyword research and mass experimentation. We achieved a category rank of 44 by Q4, leading to a 2.1X monthly increase.

Ad Revenue:

2.1X

ACOS reduction:

-6.1%

Case Study Nº2: Product Launch

Sector: Pet

Within 3-weeks we were able to rank on the first page for 2 primary search terms and a handful of secondary. Our keyword harvest improved conversion rates by 7% after embedding new terms into the listing.

Ad Revenue:

£14k

Launch Period:

1-Month

Case Study Nº3: Building Relevance

Sector: Toys

Our team focused on driving relevance throughout the year with the objective of being well placed for organic visibility in Q4 and onwards. This compounding resulted in a 10X improvement in ad revenue from Oct-Dec.

Ad Revenue:

10X

ACOS reduction:

-6.8%

Case Study Nº4: High ASP

Sector: Home

By diving deep into long-tail keywords and improving conversion rates, we increased sales by £466k over 6-months. We also obtained relevance and rank for the majority of primary and secondary keywords.

Ad Revenue:

+£466k

ACOS:

6.8%

Timeline Expectations

1 - 4 Weeks

We analyse your existing listing(s) and campaign(s) and fill in advertising gaps with the appropriate campaigns and ad groups.
There may be initial spikes and dips in your numbers in any research period. Initial listing and backend audits performed.

4 - 8 Weeks

We carefully monitor adjustments made to address any initial problems, scale best performing areas while optimising bids, budgets, and keywords.
Ongoing listing optimisation and strategy conversations.

8 - 12 Weeks & On

This marks the completion of the research phase.
We continue tweaking strategies to ensure the best ROI (adaptation to market trends) and apply further stabilisation (month-to-month growth numbers identified).
Ongoing listing optimisation and brand recommendations continue.

Do you have any questions

Our Plans

Professional Plan

£450 pounds / month

Full Amazon advertising management
Weekly performance insights
Monthly strategy call
Monthly performance deep dive
Fixed fee regardless of growth
Capped at 10 SKUs

We offer discounts for additional marketplaces

Enterprise Plan

Individual

Full Amazon advertising management
Weekly performance insights
Monthly strategy call
Monthly performance deep dive
Fixed fee regardless of growth
Bespoke pricing

We offer discounts for additional marketplaces

Risk Free Guarantee

If you’re unhappy with your services, your investment is safe with LaunchPod. Our goal is to provide true value to Amazon sellers. If you’re unhappy with your services, we will be happy to refund your last month with us without delay

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