Amazon Advertising Management
Bespoke strategies, executed by Amazonian’s. We think about Amazon, so you don’t have to..
Brands that trust us:
Amazon Advertising Strategy
LaunchPod’s Amazon account management team has internal knowledge of how PPC advertising on the marketplace works. Allowing us to carefully evaluate all Amazon advertising opportunities, in order to build effective, results-orientated Amazon ads to grow your business.
Traffic
Playing offence and defence
Our advertising strategy comprises of being both offensive and defensive. We’re actively seeking to position your brand in front of warm prospects, whilst also protecting your brand and increasing conversions.
Conversions
It won't work, unless you convert
We provide ongoing recommendations on how to optimise your listings and storefront, in order to significantly increase your conversion rate and advertising success.
Reporting
Helping you make informed decisions
As ex-Amazonian’s we understand the importance of data-based decision making. We provide you with insights across your whole account so you can build a sustainable growth strategy.
Amazon Advertising: Case Studies
Case Study Nº1: Repeat Purchases
Sector: Grocery
For 9 months we focused on driving relevance and repeat purchases. Investing in keyword research and mass experimentation. We achieved a category rank of 44 by Q4, leading to a 2.1X monthly increase.
Ad Revenue:
2.1X
ACOS reduction:
-6.1%
Case Study Nº2: Product Launch
Sector: Pet
Within 3-weeks we were able to rank on the first page for 2 primary search terms and a handful of secondary. Our keyword harvest improved conversion rates by 7% after embedding new terms into the listing.
Ad Revenue:
£14k
Launch Period:
1-Month
Case Study Nº3: Building Relevance
Sector: Toys
Our team focused on driving relevance throughout the year with the objective of being well placed for organic visibility in Q4 and onwards. This compounding resulted in a 10X improvement in ad revenue from Oct-Dec.
Ad Revenue:
10X
ACOS reduction:
-6.8%
Case Study Nº4: High ASP
Sector: Home
By diving deep into long-tail keywords and improving conversion rates, we increased sales by £466k over 6-months. We also obtained relevance and rank for the majority of primary and secondary keywords.
Ad Revenue:
+£466k
ACOS:
6.8%
Timeline Expectations
1 - 4 Weeks
We analyse your existing listing(s) and campaign(s) and fill in advertising gaps with the appropriate campaigns and ad groups.
There may be initial spikes and dips in your numbers in any research period. Initial listing and backend audits performed.
4 - 8 Weeks
We carefully monitor adjustments made to address any initial problems, scale best performing areas while optimising bids, budgets, and keywords.
Ongoing listing optimisation and strategy conversations.
8 - 12 Weeks & On
This marks the completion of the research phase.
We continue tweaking strategies to ensure the best ROI (adaptation to market trends) and apply further stabilisation (month-to-month growth numbers identified).
Ongoing listing optimisation and brand recommendations continue.
Do you have any questions
Our Plans
Professional Plan
£450 pounds / month
✓ Full Amazon advertising management
✓ Weekly performance insights
✓ Monthly strategy call
✓ Monthly performance deep dive
✓ Fixed fee regardless of growth
✓ Capped at 10 SKUs
We offer discounts for additional marketplaces
Enterprise Plan
Individual
✓ Full Amazon advertising management
✓ Weekly performance insights
✓ Monthly strategy call
✓ Monthly performance deep dive
✓ Fixed fee regardless of growth
✓ Bespoke pricing
We offer discounts for additional marketplaces
Risk Free Guarantee
If you’re unhappy with your services, your investment is safe with LaunchPod. Our goal is to provide true value to Amazon sellers. If you’re unhappy with your services, we will be happy to refund your last month with us without delay
Brands that trust us: