George Reid

 What I Learned About Amazon This Week
To: LaunchPod Readers

FEBRUARY 17

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🚀 How do you have a threesome on Amazon?

1. What if you utilised reviews on your storefront? I mocked up an example here.

2. Amazon bought Selz. I think this ties in with them putting more attention on the storefront. They want brands. They want brands to be brands. You should be feeding this by creating wonderful experiences with your store, like Starbucks.

3. Paid activity is important, but content is king. The lesson I learned with paid social is that you should never have a single point of failure. Don’t put all your traffic into one basket.
Diversify. Creating content helps you take more ownership of your traffic. It’s an investment.

4. It’s Always Day One. This week I learned how pointless A+ content is, if no one actually views it. I know this, but it’s never clicked. Listen to this 32 minute episode to learn how to significantly improve your click-through rate.

5. My shop local idea may have come to life a little bit. Here is a Tasmanian storefront on Amazon Australia. What if more areas came together to somehow create a local storefront? I think this would be fascinating to watch unfold as it would encourage local people to shop with their local stores whilst also getting the great service they’ve come to expect from Amazon.

6. I really like UX. I’ve got no idea how to make something nice, but I sure as hell know when I see it. This guy seems to know more than me. By being more aware of what is good and what is bad, you’re able to build out much strong experiences on Amazon and any other channel. This ultimately leads to more sales. Following or consuming UX related content will help you ask the right questions of yourself and your team.

7. There’s a global shortage of cardboard, apparently Amazon bought it all. Whether or not this is impacting you now or down the line, it’s something you want to consider as it’s going to impact your ability to stay in-stock. Which impacts your ability to maintain ranking and succeed.

8. Amazon are now translating search terms for you in the advertising console – see here. I’ve always worked on the premise you can achieve a lot just through data, but this is certainly going to help you understand more about the keywords that are performing in other locales, which will shape how you tweak your listing copy.

9. Thrasio raised another $750m. I think this whole FBA aggregator business could turn into a shit storm for small brands.

10. 95% of respondents stated they’d ensure their packaging was sustainable if they built a brand now. This was a recent poll of mine on LinkedIn. Given that I’m largely connected to top consultants (much more intelligent people than I), eCommerce managers, brand owners, etc, it’s very interesting to see how heavily this is weighted to sustainability. No surprise Amazon also are rewarding brands for this as well now.

Thanks,
George

 
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